Video isn’t a one-aspect ratio-fits-all product—if you want to make a splash on social, you have to know the different lingo. From Instagram to TikTok to YouTube, I have experience optimizing video for the various platforms your brand needs to be on.
TIKTOK
“ANOTHER ONE, THANK YOU!”
Tens of thousands of likes, hundreds of thousands of views…There’s no secret sauce to going viral, but years of experience shaping social strategies and creating original content—that makes sense for the platform—can get you pretty close.
Produced, filmed and edited by Aaron Navarro
YOUTUBE
ANTIQUE WITH ME
Letitia goes thrifting for antique home goods. This edit required sifting through footage and piecing it together into a chronological timeline. A two-camera set-up was also requested in this edit, as well as managing multiple audio tracks.
Edited by Aaron Navarro
IKEA HACK: DIY CANE REED DRESSER
Letitia upcycles a basics IKEA dresser. This edit required following Letitia’s DIY process (highs and lows) and piecing it together to show the trials and tribulations of the upcycle.
Edited by Aaron Navarro
Produced, shot and edited by Aaron Navarro
This Instagram video assignment was produced as an announcement video for the team’s inaugural season with UPLAY Canada. The team wanted something that encapsulated all of the hard work and dedication that went into reaching this milestone.
Co-Produced and edited by Aaron Navarro
This Instagram Reel was an idea pitched and filmed by one of blogTO’s host. It was then edited by myself and published on the publication’s Instagram page.